Monthly Archives: March 2011

Older Brits amongst Europe’s most Web-savvy

Age UK’s myfriends online week shows older people the social benefits of being online.  People aged 55-74 in the UK are amongst the most prevalent older Internet users in Europe and, according to Age UK, feel more connected to their … Continue reading

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Lingerie brand Playtex rebrand targets over-50s

Lingerie brand Playtex rebrand targets over-50s Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50. The “Feeling better than ever” campaign will run across digital and print. Ads … Continue reading

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Majority of over-50s holidaymakers book online

A recent report shows that the majority of travellers over 50 are using the internet to book their holidays. The study was conducted by LV, a travel insurance company: it found that 54% of holidaymakers in this demographic purchased their … Continue reading

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Gold Age Pensioners – new report

In many cultures, older people have an elevated status and respect. In the UK, over 65s are too often seen as frail, a burden or a drain on society’s resources. In their recent report WRVS stated that older people make … Continue reading

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