Monthly Archives: March 2011

Older Brits amongst Europe’s most Web-savvy

Posted on March 22, 2011 by admin

Age UK’s myfriends online week shows older people the social benefits of being online.  People aged 55-74 in the UK are amongst the most prevalent older Internet users in Europe and, according to Age UK, feel more connected to their … Continue reading →

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Lingerie brand Playtex rebrand targets over-50s

Posted on March 18, 2011 by admin

Lingerie brand Playtex rebrand targets over-50s Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50. The “Feeling better than ever” campaign will run across digital and print. Ads … Continue reading →

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Majority of over-50s holidaymakers book online

Posted on March 14, 2011 by admin

A recent report shows that the majority of travellers over 50 are using the internet to book their holidays. The study was conducted by LV, a travel insurance company: it found that 54% of holidaymakers in this demographic purchased their … Continue reading →

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Gold Age Pensioners – new report

Posted on March 8, 2011 by admin

In many cultures, older people have an elevated status and respect. In the UK, over 65s are too often seen as frail, a burden or a drain on society’s resources. In their recent report WRVS stated that older people make … Continue reading →

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