While our services are customised to achieve each client’s objectives, they fall into three main areas:
We can assist you with all aspects of effective communication to this lucrative sector -from a single press release to a full marcomms campaign.
Our trade-mark, one day fun, interactive Mature Insights workshop enables marketing professionals from across the business spectrum to learn tools and techniques for accessing the market potential.
Age-proof© – a 48 hour service
It’s deceptively easy to slip into vocabulary or imagery that will fail to make the mark with older consumers – or even alienate them. So just how well do your communications stand up to the test?
Mature Marketing offers a rapid turn-round service to analyse your messages and‚ where appropriate – offer alternatives that really will achieve your objectives.
Mature Market Research
Focus 50 – the fast-track route to mature audiences
The fast-track focus group service that allows your messages, products and services to be tested out reliably, quickly and cost-effectively with carefully selected target audiences.
These panels give opportunities to product test, evaluate and moderate the current views of different segments of this audience.
Testing can be done by letter, email or face to face. Focus groups can be arranged across the country and in any numbers.
Consumer Behaviour Research
All brands have a ‘personality’ and misconceptions about your brand may be preventing the mature consumer from buying. We will undertake research into how older consumers perceive your brand and make recommendations accordingly.
Market Information Service
We offer a Mature Market Information Service with inside knowledge of interest to those marketing to this sector.