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Why are older people consistently assumed to be entirely lacking in taste?
by Geraldine Badell, Editor, Gransnet It’s hardly surprising that so few of us are looking forward to getting old. While most people can appreciate that it’s better than the alternative, a lot of the time it’s not that much better. … Continue reading
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Tagged future, Geraldine Badell, Gransnet, innovate, innovation, marketing, Marketing Departments, older people, technology, Technology Strategy Board
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Baby Boomers key to brand segmentation
Brands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic to market their products and services across a wider age range. A person who is a bit rebellious, a keen consumer of … Continue reading
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Silver Surfers catching up with younger generations
Nine out of ten UK residents over the age of 60 who use the internet access it every day, with 68 per cent going online several times daily compared to 77 per cent of 26-35 year olds. This highlights the … Continue reading
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Tagged broadband, computer, Facebook, internet, mobile phone, older generations, over 60s, silver surfers, Skype, TalkTalk
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Greyed expectations
The average 50-something is mortgage free and enjoying the ‘easy life’ – with two or more holidays a year, a study revealed.
Retailers and manufacturers do not meet the needs of maturing consumers
New A.T. Kearney Global Study “What Do Mature Consumers Want?” identifies the huge potential of this consumer segment that will spend $15 trillion annually by the end of this decade.
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Tagged age-specificc, demongraphic changes, global study, manufacturing, mature consumers, retail, worldwide
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