Category Archives: Articles

Why brands side-line the over-50s at their peril

Prevailing misconceptions of older generations mean some brand marketers are missing out on a vibrant and lucrative consumer base, argues Crispin Reed”Over 50? Puzzled by computers?” This was the headline of a poster that greeted me in the window of … Continue reading

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Beyond ‘Silver Surfers’ – Tackling over 50’s

Suddenly, everyone wants a slice of the over 50s; considering they are one of the richest[1] segments of the population, this isn’t surprising. But this isn’t a mutual love. In a recent survey 39% of over 65s[2] stated they believe … Continue reading

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New research reveals TV and radio ads ‘least influential to over-50s’

The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading

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The need for innovative product design for older people

How are people changing their habits as they age? What products can enhance lives and make a difference? How can we be more innovative in our approach? Continue reading

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Why are older people consistently assumed to be entirely lacking in taste?

by Geraldine Badell, Editor, Gransnet It’s hardly surprising that so few of us are looking forward to getting old. While most people can appreciate that it’s better than the alternative, a lot of the time it’s not that much better. … Continue reading

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