Category Archives: Articles

The 50-plus generation and expanding travel target group in Europe

Posted on July 22, 2011 by admin

The over fifties are more mobile and more active than ever before. Between 2005 and 2010 vacation travel by Europeans aged 55 and over expanded by 17 per cent. This age group as a whole accounted for more than a … Continue reading →

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Baby-Boomers create big impact on ‘wellness’ travel sector

Posted on June 17, 2011 by admin

With the fit and active ‘baby-boomer’ generation now reaching 65 years plus, they are making a big impact on the health and fitness travel sector and it’s set to continue.  More than 10 million people alive today will live to … Continue reading →

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More evidence that over 50s are logging on

Posted on May 11, 2011 by admin

Marketing and communications professionals are having to quickly rethink their attitudes towards the 50 plus demographic – a group that is using the Internet frequently and with enthusiasm.   Not too long ago marketing agencies maintained that people 50 and … Continue reading →

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Women over 74 go to the hairdressers more often than other age groups

Posted on April 8, 2011 by admin

The British Sociological Association’s annual conference in London was told that over-74s were attending three times as often as they did in 1961.   Professor Julia Twigg, of the University of Kent, said that “older women are increasingly engaged with … Continue reading →

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Older Brits amongst Europe’s most Web-savvy

Posted on March 22, 2011 by admin

Age UK’s myfriends online week shows older people the social benefits of being online.  People aged 55-74 in the UK are amongst the most prevalent older Internet users in Europe and, according to Age UK, feel more connected to their … Continue reading →

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