Category Archives: Articles

Baby Boomers key to brand segmentation

Brands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic to market their products and services across a wider age range. A person who is a bit rebellious, a keen consumer of … Continue reading

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Silver Surfers catching up with younger generations

Nine out of ten UK residents over the age of 60 who use the internet access it every day, with 68 per cent going online several times daily compared to 77 per cent of 26-35 year olds. This highlights the … Continue reading

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Greyed expectations

The average 50-something is mortgage free and enjoying the ‘easy life’ – with two or more holidays a year, a study revealed.

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Retailers and manufacturers do not meet the needs of maturing consumers

New A.T. Kearney Global Study “What Do Mature Consumers Want?” identifies the huge potential of this consumer segment that will spend $15 trillion annually by the end of this decade.

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The 50-plus generation and expanding travel target group in Europe

The over fifties are more mobile and more active than ever before. Between 2005 and 2010 vacation travel by Europeans aged 55 and over expanded by 17 per cent. This age group as a whole accounted for more than a … Continue reading

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