Tag Archives: Age UK

New research reveals TV and radio ads ‘least influential to over-50s’

The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading

Posted in Articles | Tagged , , , , , , , , , , , , , , , , , , | Comments Off on New research reveals TV and radio ads ‘least influential to over-50s’

Older Brits amongst Europe’s most Web-savvy

Age UK’s myfriends online week shows older people the social benefits of being online.  People aged 55-74 in the UK are amongst the most prevalent older Internet users in Europe and, according to Age UK, feel more connected to their … Continue reading

Posted in Articles | Tagged , , , , , , , , , , , , | Comments Off on Older Brits amongst Europe’s most Web-savvy