Tag Archives: marketing

Why brands side-line the over-50s at their peril

Prevailing misconceptions of older generations mean some brand marketers are missing out on a vibrant and lucrative consumer base, argues Crispin Reed”Over 50? Puzzled by computers?” This was the headline of a poster that greeted me in the window of … Continue reading

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Why are older people consistently assumed to be entirely lacking in taste?

by Geraldine Badell, Editor, Gransnet It’s hardly surprising that so few of us are looking forward to getting old. While most people can appreciate that it’s better than the alternative, a lot of the time it’s not that much better. … Continue reading

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More evidence that over 50s are logging on

Marketing and communications professionals are having to quickly rethink their attitudes towards the 50 plus demographic – a group that is using the Internet frequently and with enthusiasm.   Not too long ago marketing agencies maintained that people 50 and … Continue reading

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Help your business thrive in the new digital age

An exciting new project being launched in Bristol next month. It’s called The Growth Circle and is aimed at mature entrepreneurs and business people – really anyone who needs practical support in taking their business to a new level.
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