Tag Archives: older generations

Why brands side-line the over-50s at their peril

Prevailing misconceptions of older generations mean some brand marketers are missing out on a vibrant and lucrative consumer base, argues Crispin Reed”Over 50? Puzzled by computers?” This was the headline of a poster that greeted me in the window of … Continue reading

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Silver Surfers catching up with younger generations

Nine out of ten UK residents over the age of 60 who use the internet access it every day, with 68 per cent going online several times daily compared to 77 per cent of 26-35 year olds. This highlights the … Continue reading

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