Tag Archives: older people

New research reveals TV and radio ads ‘least influential to over-50s’

The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading

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The need for innovative product design for older people

How are people changing their habits as they age? What products can enhance lives and make a difference? How can we be more innovative in our approach? Continue reading

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Why are older people consistently assumed to be entirely lacking in taste?

by Geraldine Badell, Editor, Gransnet It’s hardly surprising that so few of us are looking forward to getting old. While most people can appreciate that it’s better than the alternative, a lot of the time it’s not that much better. … Continue reading

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Older Brits amongst Europe’s most Web-savvy

Age UK’s myfriends online week shows older people the social benefits of being online.  People aged 55-74 in the UK are amongst the most prevalent older Internet users in Europe and, according to Age UK, feel more connected to their … Continue reading

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