Tag Archives: over 50s

Why brands side-line the over-50s at their peril

Prevailing misconceptions of older generations mean some brand marketers are missing out on a vibrant and lucrative consumer base, argues Crispin Reed”Over 50? Puzzled by computers?” This was the headline of a poster that greeted me in the window of … Continue reading

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New research reveals TV and radio ads ‘least influential to over-50s’

The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading

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The need for innovative product design for older people

How are people changing their habits as they age? What products can enhance lives and make a difference? How can we be more innovative in our approach? Continue reading

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Greyed expectations

The average 50-something is mortgage free and enjoying the ‘easy life’ – with two or more holidays a year, a study revealed.

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The 50-plus generation and expanding travel target group in Europe

The over fifties are more mobile and more active than ever before. Between 2005 and 2010 vacation travel by Europeans aged 55 and over expanded by 17 per cent. This age group as a whole accounted for more than a … Continue reading

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