Tag Archives: over 60s

New research reveals TV and radio ads ‘least influential to over-50s’

The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading

Posted in Articles | Tagged , , , , , , , , , , , , , , , , , , | Comments Off on New research reveals TV and radio ads ‘least influential to over-50s’

Silver Surfers catching up with younger generations

Nine out of ten UK residents over the age of 60 who use the internet access it every day, with 68 per cent going online several times daily compared to 77 per cent of 26-35 year olds. This highlights the … Continue reading

Posted in Articles | Tagged , , , , , , , , , | Comments Off on Silver Surfers catching up with younger generations