Tag Archives: products

New research reveals TV and radio ads ‘least influential to over-50s’

The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading

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The need for innovative product design for older people

How are people changing their habits as they age? What products can enhance lives and make a difference? How can we be more innovative in our approach? Continue reading

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