Tag Archives: research

The need for innovative product design for older people

How are people changing their habits as they age? What products can enhance lives and make a difference? How can we be more innovative in our approach? Continue reading

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Age of Happiness

People find true happiness by reaching the age of 50, a report revealed today.

Researchers found many of those who have passed the landmark birthday are ‘comfortable and content’ with life.

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New research suggests mobile is a key channel to target wealthy, educated over 50s.

Over 50s are more likely to start using social networking sites on their mobiles than their younger counterparts this year, according to new research.

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Soft-top ‘grannies’ hit the highways!

When it comes to driving with the roof down, it’s fifty-something women who are firmly in the driving seat, according to a new study by AA Insurance. Research from AA’s one million car insurance customers reveals that while the number … Continue reading

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Empty nest, extra zest. Parents of children leaving home feeling richer, fitter and sexier

Dismissing fears of ’empty nest syndrome’ when their youngsters disappear to university or move away for a job, most couples said that instead they found a new lease of life.

A recent poll found that 84 per cent of parents said their lives improved considerably without their youngsters living at home.
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