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New research reveals TV and radio ads ‘least influential to over-50s’
The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report. The poll of 1,500 over-50’s by Age … Continue reading
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Tagged advertising, Age UK, brands, Engage Business Network, later life, marketers, mature marketing, older market, older people, over 50s, over 60s, over 65s, products, purchase decisions, radio, referral, services, shopping, TV
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