Royal Mail – Mature Marketing ran a series of one-day interactive workshops for their clients from a range of sectors including financial services, travel, leisure and fashion. We helped delegates to overcome the barriers to entry for their business in reaching mature consumers through training and coaching.
Star Radio – the radio station wanted to reposition to target the older listener. Mature Marketing acted as consultants for their senior management to define their marketing strategy. We also ran a one-day interactive workshop for all their staff to help them understand the mindsets of their new target audiences.
Jardine Lloyd Thompson – Mature Marketing carried out research into their target markets of mature travelers for insurance products to increase penetration of alternative media channels.
Zipvit – Mature Marketing undertook an Age-Proof© marketing audit on their direct mail brochure and followed up with a full report with recommendations they subsequently actioned to improve their response rates.
Littlecombe Park – Mature Marketing designed and delivered a full marketing strategy for the care home and new retirement apartments. Activities currently range from a bi-monthly newsletter, launch and PR events management, brochure design and production, web site enhancements, direct mail, door drops, press work, PR and staff recruitment advertising.
Warner Leisure Hotels – Mature Marketing carried out research into their client base to help reposition the brand for a younger audience. We introduced new products and services with the client including ‘Experience Breaks’ and wrote all brochure, TV and press advertising and direct mail copy. We also worked with the client to design and deliver a segmentation strategy and have delivered on site experiences for their customers (such as creative writing and classic cars).
National Health Service – Mature Marketing train and develop NHS medical and administrative staff to improve their internal communications and increase their level of success in bids for funding.
ArtGallery.co.uk – After reviewing their brand positioning, Mature Marketing developed their on-line brand identifiers and then extended them into their display galleries in London and Malvern. We created gift vouchers, press adverts, bookmarks and dispensing units together with PR activities and database/on-line newsletter advice.
NHFA part of the HSBC Group – designed, wrote and published independent Mature Times Guide to Choosing and Funding a Care Home, which was promoted through Mature Times channels.